PR to Raise an AI-Art Maker’s Visibility Among Buyers
With a slogan of, “Art that Captures the Eye & the Mind” Art AI puts unique and spellbinding pieces of art into the hands of ordinary people. Sophisticated algorithms draw their inspiration from millions of samples gathered from 1500 years’ worth of human art. The AI has been taught to distinguish those elements within the art that prompt emotional responses from humans, and they use this information to produce surprising new pieces. The company promises to sell each one only once, so even though it is digital, each artwork is a one-off piece.
Art AI is a UK-based market leader in AI-generated art.
The client asked us for input on finding more effective ways to communicate the uniqueness of their products. We were able to oblige by initiating a Google News campaign to bring the company’s unique vision and stunning works of art to the attention of more potential buyers. The online presence we established has boosted the brand’s visibility among its target audience beyond what they might have expected and has no doubt helped to contribute to the brand’s ongoing success.
BA Content & PR used a highly effective Google News campaign to gain traction for Art AI.
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