Figure 1: Flickr image
Content and PR activities are time-consuming, resource-intensive, and challenging to measure.
Hiring contractors or an outsourced team is a game-changing strategy that could take your company to the next level if you operate a business with limited marketing resources. Read on to discover why you should consider outsourcing these two essential functions in your business.
But before you do, have a look at some of the factors driving switching to outsourcing within organizations:
Figure 2: From KPMG’s State of Outsourcing Report
Why you should outsource Content and PR
It’s a great way to bring in new skills and perspectives.
If you take a contractor with experience in other industries, you can bring in new skills and perspectives to help your business expand and grow. A contractor with broad experience has insights and ideas you may not find within your company. There’s a good chance they have ideas and methods you’ve never heard of before. You can grow faster and more efficiently with fresh ideas and creative solutions.
It frees up your own team’s bandwidth.
For many businesses, finding the right PR person is a challenge. PR is a creative function that requires specialized skills and knowledge, so it can be challenging to find the right person to hire or find someone who is a good fit for an in-house position. PR is also time-consuming—so much so that it can take away from your team’s bandwidth and slow down your progress. If you have PR activities slowing down the rest of your team, it might be worth outsourcing the PR activities, so your team can get back on track. In addition, outsourcing PR activities can help your team focus on their core functions and allow you to find the right PR resources for your business.
Outsourcing can save you tons of money.
Hiring an outside contractor is usually less expensive than hiring an employee—especially if you’re starting out and your company is small. Outsourcing PR and content activities can enable your business to survive and thrive in the early stages.
When hiring contractors, you don’t have to pay the same benefits and salary as an in-house employee. Plus, contractors charge for their time, so you can usually get PR and content done for a much lower cost than with employees.
You can focus on what you do best.
You (and your team) may be naturally good at some roles within your company—and you might find other functions more challenging. Although you may all sometimes have to step in and help out in other areas when your company is small, you want to focus on your strength when growing your company. By outsourcing PR and content, you can hire specifically skilled people in these areas. This way, your company can grow while still providing excellent service to your clients.
Outsourcing is a Great Way to Grow Your Strategy.
PR is a great way to get your company on the map, build your presence, and make a name for yourself. But it can be difficult to “get on the map” when working with an in-house team alone. Outsourcing PR activities to a company with a proven strategy will help you grow your business much faster than you could on your own.
Bottom line: Outsourcing is a smart strategy
In the fast-paced world of content and PR, there is little time to waste. If you’re not quick on your feet with new ideas, initiatives, and campaigns, your business will fall behind.
If you’d like to focus on what you do best and let someone else handle your content and PR, BA Content and PR is the team for you. We will help you stay profitable and competitive with high quality and relevant content that resonates with your audience. Contact us to get started.